Media Manager, Campaigns

CT Group is seeking a talented and driven Media Manager to join our Campaigns team in Sydney.

CT Group is an international strategic research and communications consultancy with an exceptional track record in delivering successful campaigns for corporate and political clients globally. With a uniquely talented team, CT Group’s capabilities comprise an unrivalled mixture of strategic insight, research and communications, corporate intelligence, project management, and campaign delivery.

Campaigns Practice: CT Group’s Campaigns practice combines regulatory affairs, media management, government relations, public policy, advertising, digital and social media, and campaigns management into a coordinated effort to solve some of the most complex and pressing problems for our clients.

We use our methodology, the CT Way, to shape and influence behaviour in the desired direction by targeting the motivations of key actors or audiences utilising identified levers and messages to achieve our desired outcome. Our campaigns are evidence-based and results-focused, built on our decades of experience in political and corporate campaigns.

Position Overview: Due to continued client growth, we are expanding our media team and looking for an additional Media Manager to join our Sydney office within our Campaigns team, with a specific focus on media relations, proactive pitching and integrated communications strategy. The Media Manager will lead day-to-day media activity across a portfolio of corporate and political campaign projects, building journalist relationships, developing compelling story narratives and delivering media outcomes aligned to client objectives.

Key responsibilities

• Building and maintaining relationships with journalists, editors and media contacts across print, broadcast and digital outlets
• Proactively developing and pitching compelling media angles and story narratives aligned to client campaign objectives
• Writing and distributing media pitches, press releases, op-eds, talking points and holding statements
• Developing integrated media strategies as part of broader campaign plans, mapping media landscapes and identifying key outlets and influencers
• Preparing spokespeople for media interviews, including briefing documents and key messages
• Monitoring daily media coverage and producing regular coverage reports, clip summaries and sentiment analysis
• Supporting issues management and crisis communications response
• Coordinating across internal teams — including digital, research and campaigns — to ensure media activity is fully integrated
• Presenting media strategies, results and recommendations to clients
• Contributing to the development and application of the CT Way Methodology across media and communications projects

Skills

The successful candidate will be an experienced media professional with strong journalist relationships, exceptional written communication skills and the ability to develop and execute integrated media strategies in a fast-paced, high-pressure environment. The ideal candidate will have a sharp news sense and a curious mindset, and should possess the following:

• 3–5 years’ experience in media relations, public relations or a similar strategic communications role
• Demonstrated experience coordinating proactive media pitches with measurable outcomes
• An established network of journalist and media contacts across relevant beats and outlets
• Strong understanding of the Australian media landscape across print, broadcast, digital and trade outlets
• Excellent written communication skills, including press releases, pitches, op-eds and media briefing materials
• Experience advising on and managing issues and crisis communications
• Strong stakeholder management and interpersonal skills, both internally and externally
• Familiarity with media monitoring platforms and coverage reporting tools
• Strong organisation, adaptability and ability to perform under pressure
• A high level of professionalism and confidentiality is a prerequisite
• Experience in political campaigning or government communications is desirable

What we offer

We offer an opportunity to work with a strong and established client base, great people and a variety of benefits including: interesting and challenging work with both national and global clients, generous parental leave, flu vaccinations annually, study leave, birthday leave, an employee assistance program, continual learning and development, a variety of social activities including EOFY and end of year functions, run club and much more.

We have a collaborative approach to all we do, based on the following values: Loyalty, Teamwork, Integrity, Commitment, Freedom, Discretion, and Respect.

If you are ready to join a dynamic and exciting team, are results driven and committed to excellence, then this is the role for you. To apply please submit your application with supporting curriculum vitae to [email protected].