The C|T Group was established in 2002 in Canberra, Australia by election-winning strategists Sir Lynton Crosby and Mark Textor.
The firm blended Lynton’s campaign expertise with Mark’s diagnostic understanding of research and strategic approach to polling in order to create a winning methodology that can be applied to different situations and contexts to achieve results for clients.
Their winning partnership had previously provided a highly successful formula for the election victories of several Australian Prime Ministers and Premiers, including Australia’s second longest serving Prime Minister, John Howard.
C|T Group expanded to the United Kingdom in 2011, in partnership with British campaign expert Mark Fullbrook, who co-founded C|T Partners.
From an original team of four to a global workforce of more than 150, C|T Group’s staff are drawn from a range of diverse backgrounds and experience including government, financial and professional services, diplomacy, military, intelligence, politics and journalism.
When working on winning campaigns, C|T Group staff continue to use their founders’ unique methodology, The C|T Way, to help clients achieve their desired outcome.
The C|T Group have conducted hundreds of campaigns in over 50 countries – and on almost every continent – and continue to be guided by our founding philosophy, which is that when you give advice, seek to help not to please.