C|T Group’s unique research capability gets to the heart of a matter. It is designed to provide insight that can be acted on to get the results our clients seek. We identify not just what audiences think about an issue, but also why they hold their views and what factors and messages are most persuasive in shifting opinion and behaviour.
We offer a full range of qualitative and quantitative research methods – designed, run and analysed in-house using our uniquely trained personnel and our own dedicated field houses – yielding reliable, high-quality data. We always design, conduct and analyse research projects in close collaboration with our clients in order to provide them with actionable insight, not just commentary.
We regularly conduct community, customer and stakeholder surveys, as well as in-depth interviews and focus groups. Depending on the requirements, we can do these both in person, or remotely online. Using experienced and highly trained researchers, we are able to generate insight that provides our clients with an evidence-base and strategy for action. We help businesses better engage their employees, communicate more effectively with communities and identify emerging consumer preferences.