Behaviour change research

Building on decades of experience understanding voting behaviour during election campaigns, CT Group can apply learned techniques to help organisations overcome what can often be significant and complex challenges. Our research helps clients to identify unique and sometimes hidden opportunities to ‘change’ the behaviour of customers, or users, towards a positive and often mutually beneficial goal. We do this using a variety of experimental techniques and the latest digital technologies.

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Driving positive change

Unlock the potential of your organisation with CT Group's Behaviour Change Research service. Our approach leverages decades of experience in understanding the dynamics of voting behaviour during election campaigns to address the intricate challenges faced by today's organisations. We specialise in identifying and cultivating the untapped opportunities that drive significant, positive changes in behaviour among your customers or users.

Navigating complexity

Organisations today face the daunting task of influencing customer or user behaviour in an increasingly competitive and complex landscape. Whether it’s promoting healthier lifestyles, encouraging sustainable practices, or driving digital adoption, the challenges are multifaceted. Our service is designed to address these challenges head-on, offering a clear path to achieving your strategic objectives.

Tailored strategies and advanced methodologies

At the heart of our Behaviour Change Research service lies a comprehensive suite of methodologies, tools, and digital technologies. We employ a range of experimental techniques, from qualitative interviews to large-scale surveys and behavioural analytics, to understand and influence behaviour patterns. Our strategies are custom-designed for each client, ensuring a tailored solution that addresses the specific needs and goals of your organisation.

Unparalleled insights and innovation

Our team brings together data scientists and strategy consultants, each bringing deep expertise and innovative thinking to our projects. What sets CT Group apart is our ability to combine traditional research methods with cutting-edge digital tools and analytics. This hybrid approach enables us to uncover insights that others might miss and to devise strategies that are both effective and actionable.

Transformative results

Clients who engage with our Behaviour Change Research service can expect a range of transformative outcomes. From increasing customer engagement and loyalty to driving adoption of new products or services, our work leads to measurable improvements. More importantly, by fostering positive behaviour changes, organisations can achieve their broader goals, whether they relate to sustainability, health, or digital transformation.

Your partner for change

In an ever-evolving world, CT Group stands as your dedicated partner in navigating the complexities of behaviour change. Our commitment to excellence, combined with our unique expertise and innovative methodologies, ensures that we deliver impactful results for our clients. Let us help you unlock the full potential of your organisation, driving positive change that benefits both your business and your customers.

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