Advanced analytics

Choice modelling

Choice modelling is a key part of our services, supported by our unique diagnostic framework, the CT Way, developed over 22 years. We analyse complex trade-offs to unpack what drives consumer preferences in order to optimise products, services, and pricing strategies, improving marketing effectiveness.

Pricing analytics

Pricing is essential to business success. Our pricing analytics use the CT Way to analyse market dynamics and customer behaviour, helping you find the right price that balances value and profitability, protecting your brand reputation and boosting your competitiveness in uncertain times.

Dashboarding and visualisation

Effective data visualisation is crucial for timely decision-making. Our Power BI dashboards, powered by the CT Way, turn raw data into clear, interactive insights, helping you track KPIs, and market trends aligned with your strategic and tactical goals.

Predictive modelling

Our machine learning and predictive modelling services, guided by the CT Way, forecast trends and customer behaviour, giving you the insights to stay ahead of the competition and make strategic decisions.

Segmentation

Our segmentation services, shaped by the CT Way, analyse customer behaviour in a realistic and market representative way in order to precisely target your audience, ensuring your campaigns resonate and drive higher engagement and conversions.

Corporate reputation modelling

We use advanced techniques to model corporate reputation, helping you understand and improve a complex web of factors like support, trust, customer satisfaction and social responsibility that drive reputation. This CT Way approach enhances your corporate image and mitigates reputational risks in the most comprehensive way.

Market sizing and demand mapping

We provide accurate market size estimates and demand mapping to identify and activate accessible markets for your products and services. By analysing drivers like demographics, psychographics and socio-economic trends, we position your business for growth where demand is strongest.