Reputation management

Protect your brand

In an era where public perception changes rapidly, our team of experts help clients understand how their brand is perceived in the market — and what they can do to enhance their brand’s reputation. Through bespoke strategies, CT Group ensures clients can improve their brand’s image among target audiences and deliver reputational wins.

Crisis management and response

In times of crisis, speed is of the essence. That’s why we provide rapid and comprehensive crisis management support, including communication plans and staff training. Our team of expert communicators will work with you to minimise any negative impact, helping your brand maintain trust even in the most difficult situations.

Continuous monitoring and brand positioning

Market trends and perceptions change, so businesses need to evolve with them. That’s why we track your brand’s reputation across channels, including social media, news outlets and customer feedback platforms. We continually analyse trends, sentiments and public reactions, giving you real-time insights into your brand’s perception. And we work with you to adjust your positioning and communication strategies, keeping you aligned with your target audiences.

Reputation enhancement and thought leadership

CT Group helps you elevate your brand’s standing in the industry through strategies for reputation enhancement. Our team will work closely with you to identify opportunities for positive engagement, like community involvement, sustainability initiatives and thought leadership content — making your brand a respected and influential voice in your field.

In a complex and dynamic environment, CT Group’s Reputation Management service helps you protect and enhance your brand’s image. From strategic analysis to crisis management, our solutions are designed to ensure that your brand maintains a strong and positive presence in the market.

We help our clients protect their reputations. We build a robust digital reputation campaign strategy based on a diagnostic of their digital presence to identify the diverse reputational threats from online sources, media, indirect social media networks, deepweb directories and cybersecurity.

This strategy includes search engine management, digital asset management, social media monitoring, dark web surveillance and cybersecurity assessment.