Research

CT Group specialises in advanced research and analytics to uncover deep insights that drive strategic decisions across various industries.

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Bespoke research and actionable insights

With decades of experience and the latest technologies, CT Group provides you with world-leading research and practical insights to help you meet your goals and stay ahead of the competition.

Understand the factors that shape behaviour

Using a mixture of qualitative and quantitative research, we help clients understand the psychological and emotional factors that drive individual behaviours and decisions. This nuanced understanding of target audiences is essential for building social media campaigns, generating political support and developing your organisation.

Analysing behavioural influences

We help you understand how consumers respond to your campaigns and engage with your messages. We identify and analyse the beliefs, values, emotions and experiences that drive people’s actions and choices — and we help you craft strategies that resonate.

Research-driven methodology

We combine advanced qualitative and quantitative research techniques to ensure your strategies are grounded in a comprehensive understanding of your audience. Using targeted surveys, focus groups and in-depth behavioural studies, our expert analysts interpret the data to provide you with practical insights and successful strategies.

Applications and strategic advantages

Identifying and understanding the attitudinal drivers of your target audience is crucial for your organisation. With the right insights, you can do more than predict behaviours, tailor messages and make informed strategic decisions — you can improve product development, policy formulation and customer engagement. A competitive edge for your business like no other.

Effective strategies and successful interventions

By understanding and influencing the factors that change individual and group behaviours, our behaviour change research has been pivotal for clients in public health, environmental policy, marketing and social campaigns. We help clients identify the key levers that drive positive behavioural change and the strategies our clients need to succeed.

Understanding the dynamics of behavioural change

We help you understand what changes people’s behaviour and why and how these changes occur. Our comprehensive behavioural change analysis gives you a thorough overview of the psychological, social and environmental dynamics of your audience — crucial to your organisation’s success.

Application and impact

Combining expert research and effective messages, CT Group’s Behaviour Change Research service will help you drive behavioural change with targeted and sustainable strategies — giving you the tools you need to make a meaningful difference.

Advanced analytics

In a world where data is the new oil, our advanced analytics services turn complex information into actionable insights that help our clients outsmart competitors.

At CT Group we leverage cutting-edge analytical techniques to unlock the full potential of your data, helping you make informed decisions that drive growth and innovation.

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Behaviour change research

With a rich history in dissecting voting patterns during election periods, we at CT Group bring a wealth of expertise and technical acumen to tackle the intricate obstacles organisations face. Our in-depth research illuminates paths to not only spot but seize opportunities for pivotal shifts in customer or user behaviour, guiding them towards goals that serve mutual benefits.

Leveraging an array of experimental methods and cutting-edge digital tools, we're dedicated to facilitating positive changes. This unique approach allows us to assist clients in navigating the complexities of influencing behaviour, ensuring they achieve their desired outcomes.

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Board evaluation

Discover a new horizon in board evaluations with us. We turn the conventional checklist method into a customised, visionary strategy that's all about results. Our assessments provide a deep insight into your board's performance, coupled with actionable advice on enhancing operations.

We cater to a diverse clientele, including both listed and unlisted companies, investors, and charitable organisations, aiming to optimise board effectiveness. Our support extends beyond evaluation, ensuring that our recommendations are implemented for tangible improvements.

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Data analytics

Explore our comprehensive fieldwork options, user-friendly data outputs, and full analysis. We equip clients with the actionable insight needed for informed decisions.

Our insights are pivotal in guiding the strategic development of your brand, product, and service. Let us help you unlock potential and drive growth.

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Multi-channel and multi-market evaluation research

Our expertise in research positions us as a go-to for evaluating campaign performance across various channels and markets. This enables businesses to grasp the reach and impact of their messaging, ensuring it resonates with the intended audience and delivers on objectives. By integrating survey methodologies with digital listening techniques, we provide real-time insights into campaign effectiveness, facilitating smarter budget allocation.

This approach allows for a nuanced understanding of how different channels contribute to a campaign's success, enabling precise and impactful budgeting decisions. Our unique blend of tools and techniques ensures that our clients can fine-tune their strategies for maximum effect, securing their position in the competitive market landscape.

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Opinion research

Our approach prioritises actionable insights, exploring audience perceptions and their underlying reasons. We employ bespoke research techniques to shift opinions and behaviours effectively.

Using rigorous qualitative and quantitative methods, our in-house team guarantees data quality. Collaboration with clients is key, providing tailored insights for strategic actions. We offer surveys and focus groups, adaptable for in-person or online engagement.

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Qualitative and quantitative research

Unlock the secrets behind consumer attitudes for more effective strategies, product development, and marketing. Our research methods offer the insights needed for success, with a focus on understanding the 'why' behind perceptions.

Gain a numerical view of your audience with our Quantitative Research, helping you make informed decisions. Our integrated approach delivers a comprehensive picture, ensuring strategies are based on robust evidence and nuanced understanding.

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All services

From asset tracing to strategy development and wealth authentication, find out more about our services below — precise solutions tailored to your specific requirements.

Speak to us about research services

Interested in enhancing your business with CT Group's services? Reach out via our contact form. Let's discuss how we can drive your success together.

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Discover how CT Group transforms sectors globally in our "Expertise" section, offering customised solutions for your success.

Expertise