Research

With decades of experience and the latest technologies, CT Group provides you with world-leading research and practical insights to help you meet your goals and stay ahead of the competition.

Understand the factors that shape behaviour

Using a mixture of qualitative and quantitative research, we help clients understand the psychological and emotional factors that drive individual behaviours and decisions. This nuanced understanding of target audiences is essential for building social media campaigns, generating political support and developing your organisation.

Analysing behavioural influences

We help you understand how consumers respond to your campaigns and engage with your messages. We identify and analyse the beliefs, values, emotions and experiences that drive people’s actions and choices — and we help you craft strategies that resonate.

Research-driven methodology

We combine advanced qualitative and quantitative research techniques to ensure your strategies are grounded in a comprehensive understanding of your audience. Using targeted surveys, focus groups and in-depth behavioural studies, our expert analysts interpret the data to provide you with practical insights and successful strategies.

Applications and strategic advantages

Identifying and understanding the attitudinal drivers of your target audience is crucial for your organisation. With the right insights, you can do more than predict behaviours, tailor messages and make informed strategic decisions — you can improve product development, policy formulation and customer engagement. A competitive edge for your business like no other.

Effective strategies and successful interventions

By understanding and influencing the factors that change individual and group behaviours, our behaviour change research has been pivotal for clients in public health, environmental policy, marketing and social campaigns. We help clients identify the key levers that drive positive behavioural change and the strategies our clients need to succeed.

Understanding the dynamics of behavioural change

We help you understand what changes people’s behaviour and why and how these changes occur. Our comprehensive behavioural change analysis gives you a thorough overview of the psychological, social and environmental dynamics of your audience — crucial to your organisation’s success.

Application and impact

Combining expert research and effective messages, CT Group’s Behaviour Change Research service will help you drive behavioural change with targeted and sustainable strategies — giving you the tools you need to make a meaningful difference.