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Media risks drawing the wrong lessons from America’s polling fiasco

JB Priestley, the novelist and playwright, was being mischievous when he said that “public opinion polls are rather like children in a garden, digging things up all the time to see how they’re growing”. Of course, he was spinning a yarn but there is an element of truth to what he said because it is crucial to understand what polling is and what it isn’t.

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JB Priestley, the novelist and playwright, was being mischievous when he said that “public opinion polls are rather like children in a garden, digging things up all the time to see how they’re growing”. Of course, he was spinning a yarn but there is an element of truth to what he said because it is crucial to understand what polling is and what it isn’t. There is a consequence as to how polling is interpreted and the commentary and actions that follow.

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