Mass action

Mass action lawsuits pose a significant threat to the reputation and finances of an organisation. With class actions used increasingly as a tactic in negotiations, CT Group can help protect your business. Our team has extensive experience in helping clients mitigate and reduce the reputational impact of mass action, using our unique understanding of competitive and dispute environments.

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Protecting your business

CT Group combines three specialist capabilities to assist clients facing large-scale mass action lawsuits: Intelligence, Research, and Campaigns.

Intelligence

Our global and multilingual team carry out intelligence work to help clients identify points of influence for the dispute while understanding weak points in the opposition’s position. And by giving clients a comprehensive overview of the motivations and thinking of key stakeholders, we help to rebalance the respective negotiating positions of the parties involved.

Research

Through qualitative and quantitative research, we identify not just what audiences think — but also why they hold their views and what factors are most persuasive in shifting opinion and behaviour. This includes everything from understanding what would persuade and dissuade claimants joining a mass action to understanding community attitude towards parties in the mass action. This work is critical in identifying the right messages for the campaign.

Campaigns

CT Group’s campaigns are always evidence-based and outcomes-focused. With decades of experience in political campaigns, we apply our expertise to limit the impact of mass action on our clients. Based on the analysis of our intelligence and research, we deploy the most effective message through all relevant communication channels. Utilising key pressure points, we ensure target audiences are properly informed, reputational fallout is contained, and our clients’ negotiating position is strengthened.

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All services

From asset tracing to strategy development and wealth authentication, find out more about our services below — precise solutions tailored to your specific requirements.