Mark Gorter appointed as CT Group’s Global Head of Campaigns and leader of the CT Academy
CT Group is pleased to announce the appointment of Mark Gorter as Global Practice Head for Campaigns. Mr Gorter will have oversight of all campaigns and lead the expansion of the CT Academy.
Mr Gorter brings more than 15 years of experience in government, politics, and business. A seasoned campaigner, he has led complex campaigns across various jurisdictions and has been key to shaping CT Group’s campaign services since joining the firm in 2017. His background in policy strategy, advocacy, and communications ensures clients benefit from clear direction, sharp insights, and measurable results.
Mark Gorter, Global Practice Head of Campaigns at CT Group, said: “Companies increasingly operate in an uncertain environment with government, regulatory, shareholder and activist pressures. Our campaign services draw on decades of experience delivering more than 400 campaigns in over 50 countries across every continent. For clients who want to build these capabilities internally, the CT Academy provides the methodology, insights and training to upskill their teams and navigate the ever-changing global environment.”
Sir Lynton Crosby AO, Executive Chairman of CT Group, said: “Mark Gorter’s appointment reflects both his outstanding capability, understanding of the CT Group methodology and our commitment to investing in world-class leadership across the business. His experience, judgement and strategic approach make him exceptionally well-placed to lead our global campaigning work, and we are delighted to see him take on this role.”
Mark will continue to be based in Sydney, Australia, while working closely with teams across CT Group’s eight global offices to drive our leading edge to campaigning. He will also collaborate with leaders in CT Group’s research, intelligence and advisory practices to support clients facing multinational or complex strategic challenges.
His appointment reflects CT Group’s commitment to strengthening its global leadership and supporting clients as they confront an evolving landscape. Sam Lyon, who previously held this role, will transition into a senior mentoring position, contributing to the development of CT Group’s growing leadership team.
CT Group is a global specialist consultancy that uniquely combines research, intelligence, campaigns and advisory services to deliver the results its clients need. With decades of experience securing successful outcomes in every corner of the world and across multiple sectors and markets, CT Group knows the importance of clear information, actionable insight and outcome-focused strategies.
